Designing or improving a website is often a gateway to the rabbit hole. One can spend hours adjusting, tweaking and refining, always in search of perfection, but often this can lead to simple user-friendly modifications being overlooked. These web design best practices are quick and easy, but can make all the difference to your user experience.
A Human Touch
Where you can, try to use human faces as design elements. This creates an emotional connection between your brand and a visitor or prospective customer. Human faces can also be used to express emotion or guide a viewer’s line of site. Using pictures of your real life team is also great, building trust and a sense of authenticity above and beyond what the brand itself may be able to convey. At times you may need to make use of stock photography but investing in a mini-shoot to capture real authentic visuals will always be first prize.
Less is More
Ultimately a website is a tool for visitors to access your company without face-to-face interaction. While it’s great to showcase your products in an eye-catching and innovative way, ensure that the user experience is still tightly managed. Eliminate pointless pages and links in favour of very simple navigation that allows users to access the information they need quickly and efficiently. The minimal look when it comes to design is also very on trend at the moment.
Don’t Be a Lag
If your site is just a blank page for the first few seconds while content loads, you’re guaranteed to bump up your bounce rate right off the bat. Ensure that your image files are as small as they can be and clean up any unused plugins and add ons. This will make your site load quickly so that visitors can immediately see what they came for.
Mix & Match
Having a consistent theme running through your site is crucial. The easiest way to do this is by selecting a palette of 2-4 colours that are mixed and matched across all pages. Not only will this make the site visually appealing, it may also lend its hand to a better overall conversion rate and a stronger brand awareness and identity.
Call to action buttons are an essential part of the user experience and can be used to guide visitors through the site, as well as ultimately lead to a conversion. CTAs need to be compelling and strategically placed so that users know exactly what action to take on any specific page. It is also advised to have clear CTAs on your header to ensure users know what action to take as soon as they land on your site – and that CTA buttons are always available in the navigation while browsing.
Being Responsive is Key
We are living in the golden age of tech and it’s likely that unlike traditional web design, many users will not be using a desktop to visit your site. Ensure that your entire site is responsive to both tablet and mobile, and easy to navigate across all devices. Google offers a Mobile-Friendly Test tool that’s great for troubleshooting any potential responsive issues on small screens. Many web designers are also taking a ‘mobile first’ approach when it comes to design and designing for mobile before thinking about desktop views.
If you need help maximising your current website’s capabilities, or you’re just stepping into the digital world, Craft can assist with both service-based and eCommerce web design. Choose from our three pre-packaged offerings, or contact us for a custom quote. It’s time to kick-start your digital journey with Craft.
Craft in partnership with 4theNOW is able to offer web design & eCommerce packages tailored to the needs of SMEs. 4theNOW is a Cape Town based web design agency specialising in UX/UI, eCommerce and product development.
View Craft’s Web Design and eCommerce packages here.